Messaging is more than just words

As cost-of-living pressures increase to unprecedented levels, it is crucial for business leaders to recognize the profound impact it has on the lives of everyday Australians.

At Anacta, we’re working with many of our clients to recalibrate their communications and engagement strategies to acknowledge these challenging times.
 
Now more than ever, your communication with the public holds immense significance. Effective public communication not only builds trust, but it can also help shape public opinion and demonstrate to decision-makers in government that you recognise the importance of maintaining a strong social licence to operate. In other words, you take the communities in which you work seriously.

By delivering your messages in language that makes sense to everyday Australians – addressing their concerns and speaking to their values – you demonstrate your commitment to their wellbeing. Of course, the right actions must follow the words. But the first rule of effective modern communication is to meet your target audiences where they are, whether that is on social media, or reading the newspaper, listening to TV or radio news or at community events, and putting their interests at the heart of your message, in the words they commonly use.
 
At Anacta, that is why we put research at the heart of everything we do. Our research partners, Talbot Mills Research (led by David Talbot and Stephen Mills, two of the best in the business) have developed two tracking reports that are constantly engaging with national representative samples separately in Australian and New Zealand, to gauge their mood and responses to relevant issues. Our confidence in the Talbot Mills methodology was confirmed in 2020, when Talbot Mills were the most accurate pollsters in the New Zealand general election.
 
If you're ready to rethink your public communication and make a bigger impact with your target audiences, reach out to Anacta today. Together, we can navigate these challenges and forge a path towards a more prosperous and equitable Australia.